S T A C E Y T R U N N E L L
Creative problem solver. Optimist.
More than 10 years of strategic communications and branding experience. Specialties include messaging, storytelling, outreach, content development, presentation composition and delivery, stakeholder engagement, and campaign planning. Imaginative leader committed to energizing people and ideas. Exceptional writer.
Senior Communications & Outreach Consultant | CORNER ALLIANCE | Boulder, CO | March 2018 – Present
Serve as a trusted advisor to the Division Chief at the Public Safety Communications Research laboratory (PSCR) of the National Institute of Standards and Technology (NIST).
Oversee the implementation of the strategic communications and outreach plan by managing digital communications, stakeholder outreach, promotional campaigns, and branding—ensuring activities align with program goals and guidelines.
Plan and implement marketing campaigns to support stakeholder engagement objectives, resulting in increased program awareness and event attendance.
Develop and maintain brand positioning, messaging, and identity resources; guide art direction for graphic design, photography, and videography services.
Author blog, web, email marketing, and social media content; pitch trade journalists and the NIST Public Affairs Office on feature stories.
Collaborate with internal and external partners to conceptualize—and capitalize on—high-impact outreach
opportunities such as CES and SXSW; provide public relations support before, during, and after engagements.
Write and edit speeches, presentations, and talking points for key NIST personnel.
Lead and facilitate meetings; compose and deliver presentations.
Manage the performance and professional development of three individuals; run project teams of up to seven.
Strategy Director | ANOMALY | New York, NY | April 2017 – Dec. 2017
Led communications and campaign planning as Multicultural Brand Strategy Director within a global advertising agency for consumer brands. Key clients included Telemundo, Diageo, LEGO.
Collaborated with account, creative, and media partners to influence brand strategies across accounts, resulting in breakthrough broadcast and digital advertising; mentored a social media strategist.
Leveraged consumer insights collected via focus groups, social listening, and desk research to develop brand positioning and creative narratives; composed and delivered presentations to agency executives and C-level clients.
Senior Planner | GREY | New York, NY | Sept. 2016 – April 2017
Advised on strategic product positioning, consumer research, and 360* marketing campaigns for Pfizer Consumer Health.
Partnered with data scientists to identify opportunities in the marketplace; analyzed target audience and sales data.
Leveraged the power of storytelling to conceptualize ads with creative leads.
Strategist | GSD&M | Austin, TX | Sept. 2015 – Sept. 2016
Served as a brand strategist for an Omnicom Group advertising agency. Key clients included Walgreens, Popeyes, Avocados from Mexico. Selected to attend a national consumer insights conference as an agency representative.
Influenced broadcast and digital advertising with research-based campaign optimizations; concepted stories for product positioning and creative campaign development; developed communications plans to inform campaign roll-outs.
Authored a digital marketing playbook and weekly trend newsletter; wrote and delivered strategy presentations.
Strategic Planner/Senior Planner/Planning Director | LATINWORKS | Austin, TX | Aug. 2012 – Sept. 2015
Honors: Silver Addy, Chevrolet, “Daughter’s Band”
Served as the lead strategist on Target, Jack Daniel’s, Stripes, Chevrolet, and Domino’s at an Omnicom Group Hispanic marketing agency. Promoted twice in three years. Selected for advanced management training.
Developed brand strategies, prepared presentations, and delivered recommendations to C-level agency executives and clients; liaised between departments, mentored junior planners, and acted as a “sounding board” for creative teams.
Conducted quantitative and qualitative research, designed research proposals, developed questionnaires, facilitated in-depth interviews, and managed research vendors; analyzed Simmons cross tabulations to define customer personas and inform promotional campaigns.
Junior Strategic Planner | PUBLICIS | Dallas, TX | Dec. 2010 – Mar. 2012
Supported the agency’s Director of Strategy across accounts. Key clients included TruGreen, Nestle, Terminix, CiCi’s Pizza. Selected for the 4A’s Institute of Advanced Advertising Studies certificate program.
Coordinated research plans, analyzed customer segmentation data, facilitated in-depth interviews and focus groups, and performed social media listening audits.
Partnered with creative teams to ideate and develop concepts; presented trend briefings to agency leaders.
Intern, Brand Planning | McGARRAH JESSEE | Austin, TX | Aug. 2009 – May 2010
Supported the agency’s senior brand planners. Key clients included Shiner Beer, Whataburger, Genesis Today, Costa del Mar.
Designed research plans, conducted interviews, analyzed consumer surveys, and briefed internal teams on insights and trends.
Wrote social media posts as the “voice” of Shiner Beer; edited customer narratives using iMovie.
Intern, Creative Services-Marketing & Branding | NPR | Washington, DC | June 2009 – Aug. 2009
Assisted in managing the NPR brand across member stations; wrote copy for the NPR style guide.
Wrote, edited, and proofed NPR print and digital collateral.
Conceptualized and produced a radio story.
Admin, Gov’t & Public Affairs | THE ENDOCRINE SOCIETY | Chevy Chase, MD | Feb. 2007 – Aug. 2008
Coordinated meetings with association members; managed a press room at the association’s annual conference.
Wrote press releases to highlight newsworthy research, managed and edited web content, and published a monthly e-newsletter.
M.A., Advertising, account planning sequence/UNIVERSITY OF TEXAS AT AUSTIN | May 2010
B.A., American Studies, writing minor/UNIVERSITY OF MARYLAND BALTIMORE COUNTY | Dec. 2006
staceyctrunnell@gmail.com | 301-351-8127 | 2301 Stanford Road, Fort Collins, CO 80525