Strategic Brand Planning

• Brand architecture + storytelling

• Brand + product positioning

• Campaign + messaging strategy

• Communications planning

• Creative briefs + briefings

• Customer journey development

• Market intelligence research

• Quantitative + qualitative research design + analysis

• Target audience identification

Marketing Communications

• Content writing

• Digital content management

• Email marketing

• Presentation design

• Social media management

• Web editing + optimization

• Writing + editing + proofreading

Leadership

• Department + team + project leadership

• Meeting facilitation

• Mentoring + coaching

• Public relations and outreach

• Public speaking

• Speech writing

• Team + individual performance management

• Thought leadership

• Training development

Programs & Tools

• Market Intelligence: Resonate, Simmons

• Market Research: Survey Monkey, Qualtrics

• Presentation: Keynote, Google Slides, Powerpoint

• Frameworks: Archetypes, Brand Architecture, The 4C’s, StoryBrand

• Email Marketing: MailChimp, Marketing Cloud

• Office: G-Suite, Microsoft Office

• Design: Adobe Spark, Canva

• Web: Drupal, SquareSpace

• Analytics: Google Analytics

• CRM: SalesForce

For an overview of client and category experience, click here.